Top 5 Beauty Retail Android Apps in Middle East: Q1 2022 Performance

In Q1 2022, the performance of the top 5 beauty retail apps on the Android platform in the Middle East showed varied trends in downloads and active users. Here's a closer look at how each app fared during this period, based on data from Sensor Tower.

Nice One | نايس ون experienced significant fluctuations in weekly downloads, peaking at approximately 18.5K in the week of February 21. The app also saw a notable increase in weekly active users, reaching around 36.8K in the same week. Although there was a decrease in active users towards the end of the quarter, the numbers remained relatively stable.

Bath&BodyWorks had a more stable trend in downloads, with a peak of about 7.7K in the last week of December. The weekly active users for the app saw a gradual decline early in the quarter but rebounded to approximately 20.1K by the week of March 21.

Sephora UAE: Beauty, Makeup showed a steady performance in weekly downloads, with the highest number being around 3.1K in early February. The app's weekly active users remained consistent, fluctuating around the 10K mark throughout the quarter.

Sephora KSA: Beauty & Makeup also maintained a steady download rate, peaking at about 2.7K in mid-February. The weekly active users for this app saw minor fluctuations, averaging around 2.9K throughout the quarter.

همسة ألماس experienced a significant peak in downloads, reaching approximately 6K in mid-March. However, active users' data for this app is not available, making it difficult to assess user engagement trends.

For more detailed insights and data, visit Sensor Tower.